Tuesday, October 1, 2013

The Magazine Perfume Sample Gets an Update

Perfume samples you can actually use! Image via adage.com
We all know the song and dance: you'll be flipping through a magazine until, suddenly, there's a page that's thicker than the others...you are, by way of the paper, drawn to that page. Of course, it's just a perfume sample, or "scent strip" as they're commonly referred to. You can open it and stiff it, and say, "Oh, that's nice" and never really consider the smell again.

Until now.

It's amazing that it's taken this long, but AdAge reports that, for their November issues, subscribers to Hearst magazines Elle, Cosmopolitan, Marie Claire and Seventeen will be treated to actual vials of Marc Jacobs' Daisy and Eau So Fresh scents. Apparently, this is the first time ever perfume samples have been packaged this way with magazines.

So, magazine marketers rejoice! Michael Clinton, president of marketing and publishing director of Hearst Magazines, has aptly described the uniqueness of the magazine-medium, as it relates to advertisers:  "Until you get a scratch and sniff on your smartphone, magazine media has a unique selling proposition to allow samples... This gives our medium an even bigger play into beauty advertising—a big growth category and probably one of the biggest categories in the magazine marketplace."

And suddenly, in a world of ever-increasing reliance on digital media, we are reminded of the power physicality holds and the sensory engagement that printed media offers.

Tuesday, September 24, 2013

TC Media Launches New Magazine VÉRO

The first issue features the
"muse-in-chief" herself
Available on newsstands in Québec since September 20, the new TC Media title VÉRO is an extension of popular French Canadian radio and TV personality Véronique Cloutier's personal brand. Although Cloutier doesn't control the magazine's editorial, she will serve as VÉRO's "muse-in-chief," with content tailored to align with her ideals and personality. In fact, several pages of the magazine will have content provided by some of the people closest to Cloutier: her stylist, makeup artist, trainer and mother will each have regular pages in the magazine's fashion, beauty, health and home entertaining sections.

The magazine launches as a newsstand-only publication, though later in the month subscriptions will be available for the iPad edition of the magazine.

The first issuethemed "it's a fabulous life!"features 180 pages, a bright silver stamped masthead, and is compatible with the Layar augmented reality application, which provides readers with a behind-the-scenes look at the cover photoshoot.

For more details on VÉRO, read the official press release.

Wednesday, September 18, 2013

StyleList Canada Picks Their Favourite September Magazine Ads


Who says people don't look at ads?

The great people at StyleList Canada have produced a wonderful photolist of their favourite magazine ads from September issues, complete with details on why they are favourites.

If anyone ever needed evidence that magazine advertisements drive engagement with consumers, look no further!

Check out this month's gorgeous ads here.

Monday, September 16, 2013

Vanity Fair Celebrates First Centennial

There have been so many magazine birthdays in the news lately, it's been hard to keep track.

Vanity Fair's centennial, however, cannot go unnoticed; one hundred years of publishing is serious business.

In celebration, the magazine has selected model and actress Kate Upton for the landmark issue's cover, photographed by American portrait photographer Annie Leibovitz. To complete the package, the special issue will feature 10 commissioned essayists to cover and reflect on the decades that shaped the magazine, alongside a bevy of iconic photos that the magazine has showcased.

Graydon Carter writes in the issue's Editor's Letter: “In an age when nothing seems to last—not convictions, not even cities—a centennial, like the one Vanity Fair celebrates this year, makes me marvel at the simple fact of longevity.”

Another sign that print isn't dead—in fact, it's looking better than ever!

 To relieve your memories of the magazine, click here to view content from the pages of Vanity Fair's last 100 years.

BONUS: Did you know that Canadian magazine Maclean's has been around for over 100 years? The magazine celebrated its centennial in 2011 (and even earlier—2005—if you count its original inception as The Business Magazine).

Thursday, September 12, 2013

Interning at Magazines Canada

The last three months have gone by so fast. I can remember clearly my first day interning at Magazines Canada, sitting down at this big front desk and thinking, "This is pretty cool."

I had never worked in an office before. It was interesting to go from attending university, to working retail for a year, then attending Centennial College for a post-grad program in Book & Magazine Publishing, and finally ending up here. It's been a whirlwind. All of these experiences have shaped me, of course, and given me new and varied sets of skills that I believe I can use in a variety of jobs in the publishing industry. However, I can say with confidence that my experience at Magazines Canada has truly been indispensable.

Even though the purpose of an internship is to gain experience, it still makes a difference where one interns; the skills I have gained will contribute and help shape the path I take after my stint here ends in little more than two weeks. One of the awesome things about being at Magazines Canada is that I've been able to "follow my heart" and contribute to Magazines Canada with my own skill set. During my time at Magazines Canada, I have contributed a great deal to the association's social media efforts, including creating and developing our Instagram account, which we have used to promote and document various Magazines Canada events, projects and magazine members. As well, I contribute to this blog weekly and to the Magazines Canada Twitter account, as well as the association's Facebook and LinkedIn pages. My opinion has been sought on various marketing programs and events. And of course, I have gained invaluable day-to-day administrative skills, such as the ins-and-outs of couriering packages and redirecting phone calls.

But most important of all, I feel valued here, and I feel like I'm making a contribution. The office atmosphere here is wonderful and friendly, and it's been great not only to work with Magazines Canada, but also to interact with the lovely people at the Literary Press Group and Orchestras Canada, allowing me to have a comprehensive view of how not-for-profit organizations operate in general.

Day to day, I track ads in member magazines, perform data entry, update the Magazines Canada website, help prepare the bi-weekly newsletter Cover Lines, sit in on conference calls and meetings, write and schedule our social media updates, perform administrative tasks, and get lunch with coworkers. It's been great, and a valuable use of my time. Although I am sad to be leaving here in two weeks, I am excited to see where my skills take me. For myself, I hope that one day I'll be able to contribute to this industry and perhaps be able to work with Magazines Canada on the other side of the table.

For anyone interested, we are currently looking for my replacement. Trust me, if you love magazines you won't regret it.

For more information on Magazines Canada's internship, click here.


Tuesday, September 10, 2013

Movie Mania! 6 Magazine Movies That Are NOT The Devil Wears Prada [VIDEOS]

With the onslaught of cinephiles creeping into the city of Toronto this week, it's hard not to think about the Toronto International Film Festival (TIFF) here at the Magazines Canada office on Adelaide (mere blocks away from the hub of activity, the TIFF Bell Lightbox).

With movie-mania happening all around us, it came to mind that there are several great movies out there that focus on various aspects of the magazine industry. We're all familiar with the trope of the stressed-out editor pushing a deadline, but we've compiled a list of films that show us that the magazine world isn't as simple as it appears.

Here's our list:

1. Almost Famous (2000, Crowe)


Isn't it everybody's dream to write a story for Rolling Stone? From the eyes of a young, eager and aspiring writer we see the fun, and the frustrations, of having to write a freelance story on the road with some rockers.

2. Bright Lights, Big City (1988, Bridges)

Sometimes working for a magazine is tough. Sometimes it can get stressful. Especially for a fact checker in the '80s. Watch as Michael J. Fox's character spirals out of control in the magazine world of New York City. This is a great one for anyone wanting to reminisce about the times when you had to call Paris before their office hours were over. Or maybe if you just want to watch and be glad we have the internet now.

3. Dog Park (1998, McCulloch)

No fun video clip for this Canadian indie movie directed by Kids in the Hall cast member Bruce McCulloch. You're probably wondering "Why this on the list? It's Canadian!" Well, you'll be interested to know that one of the characters works for Shift. Remember Shift?!

Ahh, the '90s
Aside from that connection, the movie is mainly a romantic comedy centered around the hot dating scene at a dog park. Who would've thought?

4. The Girl With the Dragon Tattoo (2009, Oplev; 2011, Fincher)


This one was obvious, wasn't it? The "Millenium" series of books and subsequent movies captured the world by storm, and they're all about the trials and tribulations that fictional Millennium magazine publisher Mikael Blomkvist and computer-hacker Lisbeth Salander endure. Check out the original book cover for more magazine-influenced goodness:

A book cover...that looks like a magazine!

5. The People vs. Larry Flint (1996, Forman)


Is this the ultimate magazine movie? It's pretty great.

In case you're wondering who he is, Larry Flint is the man behind the popular American pornographic magazine Hustler. For those who love rags-to-riches stories (and honestly, who doesn't?), this one's for you! Also great about this film is the interesting history of Huster's publication and Flynt's dedication to the courtroom.

6. The Diving Bell and the Butterfly (2007, Schnabel)


Larry Flynt isn't the only magazine tycoon to become wheelchair-dependent: The Diving Bell and The Butterfly chronicles the life of Jean-Dominique Bauby, the former editor-in-chief of French Elle magazine before and after his 1995 stroke that rendered him unable to speak, or move, save for his left eye. The movie is based on the autobiography of the same name; a book that was "written" by a series of blinks as a transcriber recited letters of the alphabet in order of most common use in the French language. The film garnered director Julian Schnabel a Best Director award at the Cannes film festival.

Tuesday, September 3, 2013

What Does MagNet Mean to You?

MagNet, Canada's largest professional development conference for the magazine industry, released a video last week showcasing the conference's power to connect all different tiers and divisions of Canada's magazine industry. Whatever your focus, whether it's consumer, B2B, or independently run publishing; editorial, design, circulation, or advertising; print or digital—MagNet has benefits for everyone.

Watch the video, and please, feel free to let us know in the comments what you get out of MagNet!